Facebook Fan Page Versus Profile: What's Better for Business?

There really is a huge difference between a Facebook Profile and a Facebook Fan Page. Facebook profiles are for people; Fan Pages are for businesses.

People vs. business

Profiles are primarily for personal interactions. It’s actually against the Facebook terms to use a profile for a business. If the Facebook peeps find your profile set up like this, it’s possible they may delete the entire profile. So much for all your hard work getting friends! (Trust me, I've seen it happen many times and those business have to start over from scratch rebuilding their following properly on a fan page.)

Facebook offers fan pages for a “celebrity, band or business”—basically any entity that’s not a single person (businesses, nonprofits, websites, bands, sports teams, etc.). This is really where most businesses will want to pour their time and effort.


Unlike groups, fan pages are visible to unregistered people and are thus indexed by search engines

If you’re like most business owners, you want as many people as possible to find you online. If you set up a profile in your business name, you’re not maximizing your exposure. Sure, your Facebook friends will be able to see your page, but new people won’t find you all that easily.

Fans vs. Friends

Fan Pages can have an unlimited number of fans. Profiles can only have 5,000 friends. If you’re trying to build your business, why limit yourself? It only makes sense to choose the option that allows you to have more people get on your bandwagon.

One profile – many Fan Pages

You can have multiple fan pages, but only one personal profile. This is important for people who want to promote different businesses or groups.

Keep in mind that you can still connect with people on a business level through your personalprofile.Still use your profile to keep in touch with family and friends, but also connect with people for business reasons. Since people like to know the person behind the business, this is a good way to interact with them. It’s also a way for you to keep it personal.

Note: Before using your profile in this way, make sure you keep it clean, so you don't put off potential clients because you posted a picture of you a little tipsy at cousin Jeannie's wedding!