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What are the Publications and People My Audience Pays Attention To?


As marketers, we want to reach people in the places they already engage -- on podcasts they listen to, through YouTube channels they subscribe to, via blogs and websites they actually read, and of course, through the influential accounts they follow on Twitter, Facebook, LinkedIn, and Instagram. But discovering these sources is a monstrous challenge.

Why? Because...
Surveying an audience you don't already reach is expensive, time-consuming, and suffers from the same curse all surveys do -- bias (in answers, in the selection set, etc).
Skimming through "top lists" of publications and accounts in a given field gives equally incomplete data, both because those lists often fail to include publications and people across multiple channels and because they only highlight the most prominent, easy-to-discover sources.
Prioritizing by follower counts and other raw social metrics is an awful way to uncover the true reach and influence of a publication, person, or account. Not only can these be easily gamed, they don't represent the quantity (or quality) of the specific audience you're trying to reach.

Despite an immense quantity of tools and data available to modern marketers, this fundamental problem has remained unsolved. Until now...


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2018.07.21 Silom Pool Party low / pm day to late hot music and people  fbk group bkk adventure 
2018.07.20 Suk Soi 11 Bar / DJ Music Night low / accept link and share high sounds / hot people fbk group Bkk Nightlife  
2018.07.07 Silom Saturday Cabaret Bar / DJ;s  Low / evening hot DJ's Bad & Boujee Saturdays FT. Bangkok Invaders fbk group Bkk Nightlife  
2018.07.06 Suk Bts Phrom Pong Rooftop DJ tunes low / DJ and vertigo bridge dare . lol tunes / escape  fbk group Bkk Nightlife  
2018.06.30 Silom Pool Party low / pm day to late best in town fbk group bkk adventure 
2018.06.07 Suk Soi 11 Nightclub / gig  low /  hot hot hot  fbk group Bkk Nightlife  
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2018.05.19 Silom 3pm to 9pm Wedding Royal UK FREE British - Social  fbk group Bkk Nightlife  
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