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What are the Publications and People My Audience Pays Attention To?


As marketers, we want to reach people in the places they already engage -- on podcasts they listen to, through YouTube channels they subscribe to, via blogs and websites they actually read, and of course, through the influential accounts they follow on Twitter, Facebook, LinkedIn, and Instagram. But discovering these sources is a monstrous challenge.

Why? Because...
Surveying an audience you don't already reach is expensive, time-consuming, and suffers from the same curse all surveys do -- bias (in answers, in the selection set, etc).
Skimming through "top lists" of publications and accounts in a given field gives equally incomplete data, both because those lists often fail to include publications and people across multiple channels and because they only highlight the most prominent, easy-to-discover sources.
Prioritizing by follower counts and other raw social metrics is an awful way to uncover the true reach and influence of a publication, person, or account. Not only can these be easily gamed, they don't represent the quantity (or quality) of the specific audience you're trying to reach.

Despite an immense quantity of tools and data available to modern marketers, this fundamental problem has remained unsolved. Until now...


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Event YY.mm.dd / LocationIndustry / ThemeCost (L M H) / Durationwhy goName / link
2020.01.17 / Huai Khwang Comedy various Ardal O'Hanlon Live in Bangkok fbk grp bkk nightlife invite 
2019.12.31 / Chao Phraya river Party Boat NYE  fireworks, DJ, Party fbk grp Bkk nightlife 
2019.12.20 / Silom fashion Show - Grande Prix charity low - Charity event Models in Fashion - Charity event thaibis page KP Models X Opal Fashion show 
2019.06.23 / Bangkok Photos with models - rooftop 5000 exclusive timeslot and lunch unique  fbk page bkk tourism - invite details 
2019.05.04 /  Comedy / Magner Festiva low  fbk group bkk nightlife 
2019.04.06 Bts Asok Comedy - International Jimmy Carr med -  in 2016 he rocked Bangkok fbk bkk nightlife 
2019.03.04  Comedy low  GLOBAL ROAST BATTLE PHENOMENON--YOUR HOOD'S A JOKE. fbk bpac  
2019.02.21 to 24 Bts Phloen Chit Garden Fair - Nai Lert Flower & Garden Art Fair 2019 low - 150 bt astonishing - heritage home TB events: Nai Lert Park Heritage Home บ้านปาร์คนายเลิศ 
2019.02.16 / Saraburi 9am to 9pm Social: Meet Locals day trip low - day trip activities Thai and Foreigners mixing it up TML: Saraburi hypo 
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