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Social Media Menu
 




Display online and inhouse 

Inspire visitors select a channel 

Share their experience 
 
word of mouth is the most powerful form of advertising 


QR codes means 
smartphone users scan the code and auto navigate to your content 










use SM Social Media menu  to Bond with your customers network 

 













Vision




Thought Leadership 

Inspire Customers to create Social Media for your Business 
















How to


 
Display your Menu "online"  AND in your premises, stimulating patrons to "check in", share photos and comment about their experience 

Menu content
Recommended channels, wish list comments and your preferred hashtags 
















Sample menu





THREE (3) styles




Image result for please check in




Typically the menu can be full size or a small (biz card) size signpost with link to the eVersion of the menu .. explained in "Concepts" under vendor section






1. Word doc uploaded to cloud











2. Word doc converted to PDF











3. PDF converted to eBook  external link


each has gains and pains which need to be paired to your business SM culture














Best Practices




Vendors




Create seamless system; minimal effort required for visitors to find social channels
  • QR codes / Short URL / Google search match
  • hashtags and links - help patrons share the correct content
    • make the moment last, tag people and form relationships that are shared and revised






    S.M.A.R.T.  Goals for Outcome 


    Awareness 
    Display SM (Social Media) Menu at your premises and website
    • include QR reader codes (scan with smartphone for instant navigation)





    Action
    Display SM Menu in your premises, on tables, entrance, bathroom
    • Present to customer/s at convenient moment and encourage participation 
      • Invite patrons for photos with staff
      • Exchange "Social (ID) handles"  to tag and share media 
    • Do you have a directory of SM handles to share
      • How will you harvest patrons SM handles


    Make it last 

    Create monthly albums of visitors, add tags, links 
    • offer prizes for the most likes
    • Encourage Patron/s to "like and/or follow" your channels to receive newsfeed
    • Add hashtags to cluster posts (how to use hashtags)


    T:  you should know by now!



    Outcome
    • "Check in" is real time awareness 
    • Like on fanpage adds your updates to users newsfeed
    • Reviews are shared with photos 









    Concepts




    1. Hand out to NEWBIES 
    2. The menu can be full size  or  a summary only with a link to the full size eVersion with links to all channels 

    if the hardcopy is full size it needs to show links or QR codes for quick access to channels
    otherwise you make only a small signpost of the menu with 1 link to the eMenu which has all channels and links

    you have to K.I.S.S. Keep It Simple Silly 


    You must have a focus mission 

    1. The target audience is ?????  NEWBIES 

    2. you want them to ????
    a. like your fanpage (or channels)
    b. for events to know where to find photos to tag and share 
    c. to participate in any event competition (social media prizes) 
    d. know where to give feedback for a better experience 
    e. join SM channels / groups for future events 

    this process bonds you with your customer 




    example
    Comedy venue

    my social media menu link above
    you also use the document to hilight key points 

    1. check in social 
    2. get extra drinks - we have buckets available  
    3. we have intervals - if you cant wait to reload drinks - just go for it 
    4. pls come forward for pics with performers 
    5. photos will be shared in venue social media
    6. if you get 4 friends to come we will get you 1 ticket free 








    Patrons



    View SM (Social Media) Menu
    • use your FREE smartphone QR reader app to navigate, Sample menu with QR Codes  word doc and  PDF 
     
    check in / add photos / reviews and tag people

    Add hashtags to cluster posts (how to use hashtags)

    know the SM channel architecture 











    Example 




    show some love ......

      Social Media Menu ... link name to menu

    all SM channels and best hashtags

    Give a review, tag friends, share into network/s 









    Related topics




















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